Data architecture

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Six related files, about 8,000 rows, all linked by brand. The numbers come from the distributor system, the field app, the retailer portals, and the e-commerce export, brought into one place.

brands12 rows
  • brand_idtext
  • brand_nametext
  • categorytext
  • subcategorytext
  • home_regiontext
  • primary_planttext
  • launch_yearinteger
  • statustext
  • source_systemtext
  • brand_managertext
  • base_annual_net_revenue_crreal
  • target_gross_margin_pctreal
  • target_contribution_pctreal
  • planned_trade_spend_pctreal
monthly_brand_pnl1,032 rows
  • brand_idtext
  • period_endtext
  • fiscal_yearinteger
  • fiscal_quartertext
  • currencytext
  • volume_tonnesreal
  • net_revenuereal
  • gross_salesreal
  • cogsreal
  • gross_profitreal
  • trade_spendreal
  • ad_promo_spendreal
  • distribution_costreal
  • contributionreal
  • budget_net_revenuereal
  • budget_contributionreal
  • submission_statustext
  • submission_datetext
channel_sales4,902 rows
  • brand_idtext
  • period_endtext
  • channeltext
  • currencytext
  • net_revenuereal
  • volume_tonnesreal
  • units_soldinteger
  • active_outletsinteger
  • new_outletsinteger
  • lost_outletsinteger
inventory_working_cap1,032 rows
  • brand_idtext
  • period_endtext
  • currencytext
  • finished_goodsreal
  • raw_pack_materialreal
  • days_of_inventoryreal
  • receivablesreal
  • payablesreal
  • working_capitalreal
plant_region1,032 rows
  • brand_idtext
  • period_endtext
  • plant_locationtext
  • regiontext
  • currencytext
  • production_tonnesreal
  • capacity_tonnesreal
  • utilisation_pctreal
  • fill_rate_pctreal
  • wastage_pctreal
data_quality_ledger12 rows
  • issue_idtext
  • filetext
  • brand_idtext
  • periodtext
  • issue_typetext
  • descriptiontext
  • expected_valuetext
  • reported_valuetext
  • severitytext